MANIFESTO
Some ads
deserve to be
the show.
Not the interruption.
For sixty years, advertising has been an interruption — a break in the thing you actually came to watch. It wasn't always this way.
Some commercials are small films. A 1984 Apple spot directed by Ridley Scott. A John Lewis Christmas story that made a country cry. A Thai Life Insurance short that went viral in airports. A Guinness surfer chasing white horses across black sand. These are not interruptions. These are the work.
Carosello is a home for that work. Thirty minutes a day, curated. No pre-roll, because there is nothing to delay. No mid-roll, because the commercials are the point. No algorithm, because a curator is what was missing.
FOR RIGHTSHOLDERS
Carosello is built around other people's work. We're upfront about that.
The commercials on Carosello are published works — broadcast on television, uploaded to YouTube, shown at festivals. We curate them, we never modify them, we never interrupt them with other advertising, and we always credit the brand and (where available) the agency and director.
If you're a rightsholder and you want your work removed, we remove it.
Write to rights@carosello.watch with the commercial's title, brand, and year. We'll take it down within 24 hours. No paperwork, no counter-claim, no friction. This is our day-one policy and it's permanent.
If you'd rather manage your brand's presence directly, tell us.
Write to brands@carosello.watch — which spots should stay, which shouldn't, which upcoming campaigns we should consider. When we launch the brand self-serve portal, you'll be first.
“We're building something respectful, by people who love commercials. If you think we're doing it wrong, say so — we'll listen.”
The site goes live soon.
In the meantime, one commercial every night on Instagram.